Wednesday, October 1, 2008

MORE THAN HALF OF INDIAN CONSUMERS LOOK AT NUTRITION LABELS ON FOOD PACKAGING

71 percent Indians say they take notice of packaged goods labels containing nutritional information compared to two years ago but only 59 percent Indians mostly understand the nutritional panels/ labels that they read on the food packaging, according to findings from a recent internet survey on Food Labelling and Nutrition conducted in 51 countries by The Nielsen Company.

The percentage of people who check nutritional information on packaging has increased from 49 percent to 59 percent in the last two years. With 59 percent, India also tops Asia Pacific in its understanding of nutritional labels. North Americans lead the race in understanding food labeling. 67 percent of North American consumers claim to mostly understand food labels.

“Indians were never as busy before, long work hours, working mothers, long commute, nuclear family, has left very little time in their hands for household chores like cooking. Quite naturally, packaged products are making entry in a big way in the Indian kitchen. However, people are not ready to risk their well being and are favouring available nutritional packaged food, this surely indicates an opportunity for savvy food manufacturers to use nutritional labelling as a powerful marketing tool,” said Chandana Banerji, Director, Client Solutions, The Nielsen Company.

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(Source: ACNielsen )

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